It refers to systems or devices that perform tasks by simulating human intelligence and can improve themselves based on the data they collect. Artificial intelligence is more concerned with the ability to think and analyse data than with any specific form or function. The central tenet of AI is to simulate and transcend human perception and interaction with the world around us. Chatbots that use artificial intelligence can communicate with customers. Chatbots understand customers through natural language processing, allowing them to ask questions and obtain information. These bots can also learn over time, allowing you to add more value to customer interactions. Perform business analysis without the assistance of experts. Analytical tools with a visual user interface enable non-technical users to easily search within the system and obtain understandable results.

Artificial intelligence is one of the pillars of digital transformation envisioned by Saudi Vision 2030. It is the most prominent title and is strongly present in many topics and titles such as smart city construction, the Internet of things, personal assistance systems, customer service robots, automated chats, expert systems, medical diagnostic systems, computer vision, voice interaction systems, and many others. All of the previous titles, both mentioned and unmentioned, represent realistic situations and needs in the life of Saudi society, which must exist, develop, and improve on a continuous basis.