Marketing has been known for thousands of years and gained popularity in the late nineteenth century, but it was not an academic subject prior to the twentieth century. Marketing is more than just advertisements in newspapers, magazines, and on television.

 In the modern era and with more remarkable development, we find that marketing and its concept are in an increasing development, especially after modern technology in all its forms has been employed in marketing to become an important part of any marketing company's plan to offer electronic marketing to ensure the success of the advertising material reaching the greatest possible number of target groups.

The accuracy of targeting is the most significant advantage that e-marketing has over traditional marketing, as access opportunities in modern technological means are faster than in traditional methods due to their broader and more comprehensive advantages. The technology also made it easier to market a product by saving time, effort, and money on image access. Because of its smoothness and flexibility in work, technology has simplified the world of marketing and the concept of marketing management, as the marketer can change his marketing ideas, the commodity to be marketed, or the method of marketing more than traditional marketing. It should be noted that using technology in marketing materials saves time and effort while also lowering the cost to the company.